On creating visual passion statements for Voice A Story Magazine.
Just over a month ago, I had the pleasure of sharing some of my favorite hand lettering work to date with the world through Voice A Story Magazine. If you don’t know, I am lucky to be the Creative Director of this digital magazine, so in addition to creating it’s very first physical product to sell in collaboration with South Ranch Creative, I also design each quarterly issue, create marketing graphics and images, and keep the website looking sleek and up-to-date.
WHOAH, you’re thinking. She’s got a LOT of passion for this company. And you’re right. My work as Creative Director for this magazine is currently 100% pro bono because the mission behind this magazine, this movement, is both powerful and necessary. And that’s where this whole idea started. The mission statement of Voice A Story magazine is as follows:
We are a magazine devoted to telling worthwhile and relevant stories, conducting thoughtful interviews, and publishing excellent fiction, poetry, and art without the media biased lens of what is or is not “news.” We think people should able to define their own news based on things that really matter to them, rather than what the media thinks is sexy, dramatic, or contentious. Our goal is to point people to news and stories that matter. But we want to do more than that.
For every issue of our magazine that is purchased, we donate one dollar to a hand picked nonprofit that’s helping give others a voice or bringing a voice to an issue. It is our belief that the best stories are the ones that have not yet been told, and we promise to do our best to provide the most relevant content on things that really matter, whether it is mainstream news or not.
I created this visual mission statement for Voice A Story because I wanted the mission statement to not only tell of our passion and dreams, but show it. A visual portrayal of emphasis, passion, dedication, and most importantly, flaws was built to prove to readers that we mean what we say and we mean. We are here to share stories that matter from people and charities that have something powerful to say.
Our mission statement simmered in the back of my mind for weeks, as I continued to feel empowered by its message. I thought to myself, why not bring this same message of empowerment to our readers, our contributors, our supporters? To our adventurers, our storytellers, our activists, and our dreamers? That is the heart and soul of Voice A Story.
Putting our mission into action.
I set out excitedly sharing this idea with Voice A Story’s Founder and Editor-In-Chief, Ryan. With the rest of the VAS team, we set out to collaboratively write four passion statements for the adventurer, storyteller, activist, and dreamer. It has a little bit of all of us in it, and we hope it speaks to you too. These missions are both utterly personal and globally understood. We find commonality in our deepest convictions, where we can acknowledge our differences but see the beauty and strength in this thing we both feel.
These passion statements were written entirely by hand, with minimal retouching for prints. Because for me, it is important to recognize the inherent power in our very fingertips. That, while they may have flaws or hit a few bumps along the way, have the incredible power to create and feel and build. That we don’t need computer and technology and money to be fulfilled. We need passion and humility and creation.
Inspiration is a powerful tool because it allows us to see that we are the masters of our life, and thus we have the ability to shift and shape it into something good, something meaningful, something better than what came before.
So which are you?
You may notice that the four pillars of Voice A Story relate strongly to the core of South Ranch Creative: create. dream. explore. act. So it was incredibly difficult for me to say that I am not every one of these things! Let’s be real, most of us are probably at LEAST two and I know that in my own way I AM all of these things and more!
The print that kept me coming back, though, was the activist print. I praise many of the wise words of my friend Sara in this statement, for she (and we) were able to touch on everything I care about in six little sentences. Because activism is about donating or volunteering for nonprofits. It’s about the deeply felt belief that you are an equal being to every other on this planet. It’s about the feeling of obligation to lift up those who are down, in trust that you will be lifted up when you need it. It’s about humility and service and using your voice. Creation, art, crafts, design. Those are all tools for me to act. To be the person I want to be and help others do the same.
Which are you? The activist? The storyteller? The adventurer? The dreamer? Are you all four or something else entirely? I’d love to hear your story and which poster resonates both with you. They are available for purchase here so check them out along with our latest issue of the magazine! For a limited time, you can bundle issue 04 (our most recent issue) with a passion print of your choosing to get the ultimate passion package deal! That deal is available here and you can feel great about your purchase because $1 of every current magazine purchase goes to our featured charity of that issue. Issue 04’s featured charity is Far Away Friends, a brilliant and youthful nonprofit that just put the finishing touches on a school they built from the ground up in Namasale, Uganda.
So my adventures, my activists, my storytellers, my dreamers, and my CREATIVES, never stop looking for your passion and working towards the reality of it. You may just surprise yourself when you make it.
Stay creative. Stay you.