Welcome to the South Ranch.
I feel like it’s customary and required to share a little bit about myself, tell ya’ll what I do and why, and give a little schpiel about my shop that makes you want to go and buy all the things. And that’s exactly what I’m going to do.
Hi, my name is Becca and I am the creative behind South Ranch Creative. What is a creative? To me, a creative is someone who isn’t just good at painting, or drawing, or writing, or thinking outside the box. A creative dabbles, and as someone who naturally sees beauty, elegance, and communication better than your non-creative, he/she has a small leg up when entering new creative ventures. And I LOVE to learn new things. So I start new creative ventures a lot.
So that leaves the South Ranch. Well friends, that is my home! I live in a sleepy rural town on 4 1/2 acres, where the biggest news of the week is when a set of teens take their horses through the McDonald’s drive-thru (not kidding). My home has been such a big influence on my work from the beginning. Not everyone has the opportunity to take fallen tree branches, old fence posts, and barbed wire from out in their yard and create a whole set of wedding decorations with it!
Wedding arch and table marker photographs courtesy of Summer Kelley Photography.
I am a recent graduate of Virginia Tech (GO HOKIES!) in Visual Communication Design and decided to start doing freelance as well as sell my arts and crafts in an attempt to eventually make a life out of it. You might say that I didn’t exactly “fit in” to your classic design agency lifestyle; I wanted to do something that was more meaningful to myself. This means working for nonprofits and not giant corporate agencies, for individuals of passion and not companies just wanting to sell you something. This means making the happiest day of someone’s life just a little more special, or creating work out of found, recycled, or reclaimed materials instead of buying new. In case you haven’t gathered this yet from my little rant, yes, I am an activist. A dirty word to some, a badge of pride to others, I have transformed over the past four years of college into someone who is more compassionate, more considerate, and exponentially more humble. And I have the nonprofit, Invisible Children to thank for that.
Now you know I am a creative and an activist, but what else am I? I am a dreamer. You might say that I am an optimist to a fault, and I will affectionately take that description in stride. I am always thinking about the possibilities and hoping for a better future. It may make me naive in a way, but I find it hard to put all of my passion and motivation towards a project if I don’t believe that the outcome will mean anything. Lastly, I am an adventurer. I’ve never been out of the United States, I am terrified of flying, and yet I call myself an adventurer. Adventures aren’t restricted to a location, time, or distance from home and that’s what makes them so mysterious and alluring. They are best unplanned and unmapped. My wanderlust towards nature makes me a natural environmentalist so yes, I have some hippie genes in me too.
All of this–my creativity, my activism, my optimism, and my wanderlust–make up the core of South Ranch Creative. They saturate the work I sell and are the base of what I will be posting about in this blog. You might find DIY projects, a photo album of my latest road trip, a post about the nonprofit I just did work for, or the history behind one of my found or reclaimed crafts. If my art and my passions resonate with you, I encourage you to join me in this journey, and I look forward to hearing about your journeys too.